Name: Samara Reiter Mitchell

Business Name: Ghiaccio/Build-A-Bear Workshop

Occupation: Owner/ Business Analyst Ecommerce

I want to join the: Cottleville, MO Chapter



Personal Facebook Page

Business Facebook Page


I wish to be a member of LBB because:

As a young girl, I allowed societal and cultural norms to limit my ambitions. Today as a woman I am a fierce advocate for women in business and breaking down the barriers that exist. As I grow my business and brand, I wish to connect and engage with other entrepreneurial woman and join LBB in efforts to make a positive impact through community involvement.

My main reason for joining LBB:

Community Involvement

Professional Development

Social Interaction


My Bio:

My 20 years of experience in retail management both on the consumer-facing and corporate support side of the business world has led to a passion for sales, brand building, and consumer-centric marketing.

I am the owner of Ghiaccio, a family owned clothing brand and boutique. Our e-commerce site launched in late 2018 and currently features a woman’s plus size boutique line, Beauty Beyond Measurement. This year we are focused on expanding our woman’s assortment and will develop two new exciting lines that will broaden our target demographic and strengthen our brand awareness.


I am also a Business Analyst in eCommerce at Build-A-Bear Workshop. Build-A-Bear is a one-of-a-kind global brand that kids love and parents trust. In my 16 years tenor, I have had many positions throughout the organization in departments such as; Retail Store Management, Retail Store Operations, Information Technology, and E-commerce.


Would you be interested in providing a member only discount?

Yes, 20% off your first online purchase and FREE local delivery. Contact for your exclusive discount code.

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